Alpha and The Marriage Course
As you may have noticed on social media, we have been undergoing many changes at HQ and hope you find them as exciting as we do!
First of all, we are no longer calling ourselves Relationship Central. Moving forward, when promoting courses, we will refer to each course by name only – thereby removing all references to Relationship Central.
We know that many will have questions and so we've compiled a fantastic FAQ with all the answer you can think of!
The new course logos are now complementary with Alpha rather than competing and this will allow us to have a bigger, united impact globally.
Q: How should we communicate the relationship between RC and Alpha?
A: The relationship is not different than it used to be. We have simply aligned strategy and branding.
Q: I hear you saying The Marriage Courses. Is that the new umbrella word for all four courses?
A: It’s just the way it will work on our websites. The umbrella is Alpha.
Q: Will there be a logo for the cluster of family courses?
A: No. All the courses have their own logos and align us with Alpha. These are all complimentary not competing brands.
Q: Why did you choose the new colours?
A: Sharing a colour palette with Alpha helps align the brand in a subtle design way.
Q: Does this mean we will have to bin all our existing resources when the new branding is launched?
A: No. It will take a while for rebranded products to filter through the Alpha Shop.
Q: Where can I get the new logo?
A: Click HERE to download all the branding resources you'll need.
Q: Will books also have a new format?
A: Yes, we are currently working on everything on a rolling basis. When one item is finished, we move onto the next.
Q: Are there official hashtags or @accounts for social media that we should promote?
A: We will switch over the @RelationshipC account to @MarriageCourses and all followers should automatically roll over. Hashtags are currently being discussed. All ideas are welcome!
Q: If we have further branding questions, who should we direct these questions to?
A: Email firstname.lastname@example.org
Q: If we have any course related questions, who should we direct these questions to?
A: Email email@example.com